Presented by Fortra
Car IQ Director of Marketing
Director of Marketing
HQ, San Francisco, CA

Car IQ is the first payment solution developed for vehicles and fleets that enables vehicles to transact directly, securely, and autonomously with all payment networks, banks, and service providers. Their payment platform enables vehicles to automatically initiate and complete payments for services such as tolls, fuel, parking, In-Dash marketplace, and more.

  • Headquarters: San Francisco, CA
  • Executive team: Apple, Automotive, Visa, Blackhawk, Fleetcor


Today, nearly $650B is spent on vehicle services using credit cards, debit cards, and ACH, where people have to perform and manage transactions. However, human-centered payments are flawed and can result in costly fraud. Today’s customer billing disputes cannot verify the actual vehicle, the service needs of the vehicle, or validate the vehicle received the service that is being paid for. This creates a security and fraud risk for fleet operators, merchants, and banks.


Car IQ introduces radically new methods for payment authentication and pre/post service validation that mitigates fraud. These new methods for trusted identity enable payments to have regulatory and security elements built into the payment stream and allow cars to send payment instructions created by Car IQ directly to any bank or payment network globally.

Car IQ’s payment platform is a comprehensive banking and risk management solution specifically designed for cars. Car IQ has already partnered with several of the largest banks/payment networks in the world, including Citibank, RBC, and Discover Financial Services, to implement a new industry standard for Identity management for machine banking.








Executive Team  Experience– Apple, Visa, Automotive, Blackhawk, WEX, Fleetcor + 3 PhD’s in Computer Science and AI

Payment & Auto Partners – Visa, Citi, Mastercard, Discover, 2C, RBC, and Blackberry

Customers Include – 3 of the top US Fleet companies and Tier 1 trucking OEMs

Current Payment Volume – $1B with 3.5M cars

Merchant Partners – 18k+ Fuel Merchant Partners in the US. International launch in 2023, Tolling/HOV Partnerships

Coming Soon – Parking, Charging, Citation Management, Insurance, DMV, Service Repair, and more

Executive Team

Sterling Pratz – Founder & CEO

Arun Yadav, CTO

Khalid El-Awady – CPO

Matt Nicholson – SVP, Merchant Partnerships



We’re seeking a savvy & seasoned marketing leader.  You will own the value proposition, go-to-market plan, and customer acquisition strategy for Car IQ.

As the marketing leader, you will manage a marketing budget and build the go-to-market plan inclusive of channel choices, promotions, and creative. You will work with the product org to define and qualify upcoming features & new product launches. In doing so, you will build a differentiated, defensible positioning for Car IQ, and develop creative and marketing strategies that communicate it effectively.

What You’ll Need

  • 10+ years of relevant marketing experience, preferably in consumer product marketing, with quantifiable revenue responsibility
  • Strategy and Execution: Combine strategic thinking with tactical execution to drive customer acquisition through diverse channels
  • Customer Research: Conduct quantitative and qualitative customer research and distill it into actionable insights
  • Analytics: Use data to drive strategy, execution, and optimization
  • Storytelling: Passion for crafting a compelling story that drives people to action
  • Self-Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done
  • Flexibility: Problem-solve in a fast-paced, self-driven environment
  • Growth: Proven track record of building budgets and programs that support efficient growth. Driven by performance and exceeding targets.
  • Bachelor’s degree required

What You’ll Do

  • Act as the CMO for Car IQ with a vision on the long-term strategy & responsibility for the near-term execution for customer growth and retention.
  • Represent the member and market (including customer journey and target personas/segments) generated from consumer and competitive insights.
  • Iterate on the product positioning, value proposition, messaging, competitive differentiation, and go-to-market strategy for our offering.
  • Own setting and achieving customer acquisition targets and supporting marketing budgets in partnership with the marketing channel owners and Finance.
  • Work with Product Management to create a seamless experience, removing pain points and boosting conversion. Be your customers’ advocate.
  • Understand and report on changes to the broader market context, including market shifts, competitive threats, market size, and external factors.






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